Social Media Marketing is like a Box of Chocolates
May 22, 2012
Social media is like a box of chocolate, you never know what you're gonna get.
The other day I was “pinteresting”and when I saw this picture I remembered the movie Forrest Gump (I get ideas from a flying mosquito, what did you expect). I began to wonder about the many social networks that exist and how each of them have something different, starting from the interphase all the way to the most important part of social media, the community that hangs there.
Don’t you agree? Let’s conclude that social media is like a box of chocolates, you never know what you’re gonna get unless you try the chocolates yourself. Basically social networks are to meet new people and have fun, but what about social media marketers?
According to the 2011 Social Media Marketing Report by Michael Steizner (sponsored by Social Media Examiner), 90% of marketers indicate that social media is important for their business. Since it’s important, naturally marketers will have several questions they want answered, most of them summarized in how to take full advantage of social media.
First let’s position ourselves in an experience category:
Beginner:Someone who has some broad idea of what he/she wants to accomplish, but don’t know how to do it. At the time of this post I consider myself a beginner in social media.
Intermediate:Someone who has been doing social media marketing for a while and have achieve some success.
Guru:Someone who lives and breaths social media and is looking to experiment new things (add new chocolates to their box)
It’s very important that we position ourselves in the correct category because we will know (realistically) what should we focus on. With this in mind let’s divide the report findings by the knowledge category of a beginner. I will give my most honest opinion from my beginners point of view and hopefully we the beginners can help each other figure social media marketing.
According to the report one in three marketers indicated measuring results and integrating social media activities were their top questions when marketing with social media. We the beginners need to ask ourselves, what exactly are we measuring? We started a blog, a Twitter, a Facebook page and so on, but what did we made them in the first place? We the beginners know social media is important for business (because the reports and the gurus says so), but what about our specifics case? Does it really benefits our own business? How?
58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly. We the beginners must ask ourselves, what are we going to do in those 6 hours? What are we going to publish? Who will listen to us? We the beginners know that social media marketing generates more exposure for business, the report says 78% of participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing. YES, that’s what the reports says, but HOW as beginners can we accomplish that increase?
We the beginners know that Facebook is the most commonly used social network (92% of marketers use it). But there is also Twitter (84%), Linkedin (71%), Blogs (68%), YouTube (56%), Social Bookmarks Sites (26%), Forums (24%), Foursquare (17%), Groupon (6%), MySpace (6%), Pinterest, Google Plus, Instagram
Why do we, the beginners, need to have so many social networks? In my personal opinion and from my point of view we should use the social networks that we feel comfortable and happy with. The ones I used and like are Twitter, Pinterest, YouTube, Flickr and sometimes Linkedin. You notice that I don’t use Facebook for this blog, there is a reason. For me Facebook is to maintain local friendships and to communicate in my native language Spanish. I don’t publish this blog post on my Facebook because I feel it will be out of place. I may be wrong and possibly making a big mistake, but for me I just go to another social network and meet new people that are most likely interested in what I do. I also have a Google Plus, but I honestly don’t know what the heck to do with it.
We the social media marketers beginners receive a huge box of chocolates, all of them with their unique taste. We the beginners repeatedly try the full box of chocolates with hopes we get the benefits everyone else is having. Undoubtedly social media marketing takes a lot of time and there is always something new on the rise (such as video marketing which 77% of marketers plan to invest in). We the beginners need to pick which set of chocolates we like and enjoy most. Social media is like a box of chocolates, you never know what you’re gonna get unless your try them and stick with your favorite set of chocolates.